Job Description

Senior Brand & Communications Lead – International

The Role

We are looking for a senior communications and brand professional to lead the international evolution of a fast-growing technology company operating across multiple European markets.

The company is already established across several EU markets, with a growing customer base and an ambitious international expansion plan. The communications function now needs someone who has already managed brand and communications across different European markets, someone who can take a brand voice that has worked in one country and reshape it so that it carries credibility and consistency across multiple markets, without losing its distinctive identity.

The foundations are already in place: a strong product, an established content presence and significant traction with professional customers. The next step is to build one confident international voice, together with the systems and processes required to scale communications as new markets are added and the team grows.

You will set editorial and brand direction, define and evolve the company's tone of voice for a multi-market, multilingual audience, and work closely with senior leadership, Marketing, Product and Sales to ensure that everything published builds credibility, engagement and brand equity.

What You'll Do

Brand & International Communications

• Own the brand and communications strategy across multiple European markets, with full accountability for strategy, execution, measurement and continuous improvement.

• Define and evolve the company's editorial voice as the business scales, ensuring consistency across languages, cultures and markets.

• Adapt and localise brand messaging rather than simply translating content from one market to another.

• Build and maintain relationships with relevant media, journalists and influencers across key European markets.

• Identify and manage KOL (Key Opinion Leader) partnerships with senior professionals who can strengthen the company's credibility locally and internationally.

• Monitor and report on brand, content and social media performance, understanding what is working market by market and identifying areas for improvement.

Content Creation & Editorial

• Develop and execute a high-quality organic content strategy across multiple channels, including LinkedIn, company blog, newsletters, case studies, thought leadership, social media and press materials.

• Create content for sophisticated, professional audiences, maintaining a high standard of editorial quality and credibility.

• Write at native or near-native level in at least one core market language, alongside strong professional English.

• Develop an organisational approach to adapting and localising content across markets, taking into account language, tone, cultural context and local professional environments.

• Commission, manage and quality-control content produced by external contributors, agencies, translators and AI tools.

AI-Augmented Ways of Working

We are looking for someone who sees AI as more than a shortcut and can develop a lean, AI-augmented communications function capable of producing high-quality content at scale across multiple markets.

• Design and document repeatable AI-assisted workflows for ideation, drafting, translation and localisation.

• Establish clear principles around what AI can support and what should remain human-led.

• Ensure that the use of AI never compromises editorial quality, accuracy or brand credibility.

Cross-functional Collaboration

• Work closely with senior leadership and Marketing to align communications with product launches, commercial initiatives and key company milestones.

• Collaborate with Performance Marketing on content-to-conversion initiatives, including SEO, lead magnets, landing pages and social media.

• Partner with Sales and Product Marketing to develop case studies, testimonials and customer stories across different markets.

• Coordinate customer outreach and marketing permissions where required.

• Ensure that communications and brand activity support broader commercial and growth objectives.

What We're Looking For

Must-Haves

• 7+ years of experience in communications, brand or content, with demonstrated ownership of both strategy and execution.

• Proven experience scaling a brand and communications function across multiple countries or international markets.

• A track record of shaping or reshaping a brand's tone of voice as a company grows, rather than simply maintaining an established brand identity.

• Strong writing and editorial skills, with experience communicating to sophisticated and discerning professional audiences.

• Fluency in at least two European market languages — Italian, German, Spanish or French, alongside strong professional English.

• Experience managing content and messaging across languages and markets, including markets where you may not personally speak the local language.

• Experience building, managing or growing a content and communications team.

• Experience working with external contributors, translators, agencies and other third-party partners.

• A clear and considered approach to incorporating AI tools into editorial and communications workflows.

• Confidence operating within a fast-growing, multi-market environment, with the ability to set direction, work independently and make sound decisions with limited resources.

• Strong ownership mentality and the ability to operate strategically while remaining hands-on with execution.

Nice-to-Haves

• Previous experience in Legal Tech, B2B SaaS, Technology, or another trust-sensitive professional-services environment.

• Existing relationships with European media, journalists, influencers or KOLs within professional or legal sectors.

• Experience launching or repositioning a brand across new international markets.

• Experience working within a high-growth scale-up environment.

What We Offer

• Compensation: €75,000–90,000 OTE equivalent for the Milan market.

• Equity: Meaningful equity package aligned with the seniority and scope of the role.

• International scope: Responsibility for brand and communications across multiple European markets.

• Team retreats & off-sites: Dedicated opportunities to collaborate, connect and work together outside the day-to-day environment.

The Opportunity

This is an opportunity to take ownership of an international brand and build the communications infrastructure required for its next stage of growth.

The successful candidate will have significant autonomy and visibility, with the opportunity to shape brand positioning, editorial standards, international communications and the development of the wider content function.